Welcome to Penn Schoen Berland

Penn Schoen Berland is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition - WINNING KNOWLEDGE™

  

LATEST NEWS

September 1, 2010 - Stop the theater, let there be TV

August 10, 2010 - Over-40 actresses dominate September magazines

August 10, 2010 - Entertainment features become must-have on PCs for college students, Dolby survey finds

August 2, 2010 - Mark Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes wins WPP Atticus Award

July 26, 2010 - Majority of Americans believe the U.S. economy and their personal financial situations have ‘bottomed out’


More News >

MICROTRENDS | The small forces behind
tomorrow’s big changes
By Mark J. Penn with E. Kinney Zalesne

The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list.
www.microtrending.com

Mark Penn’s WSJ Column
MICROTRENDS - Mark Penn’s regular column for the Wall Street Journal