Penn, Schoen & Berland Associates
 
Penn, Schoen and Berland Associates is a market research and consulting firm with over 30 years of experience that specializes in bringing the lessons from the political campaign trail into the corporate boardroom to give our clients the strategic insights they need to beat the competition -
WINNING KNOWLEDGETM.
  Mark Penn, president of PSB, authors a regular column for WSJ.com, the Wall Street Journal's online edition. "Microtrends" appears regularly in the Media & Marketing section.  
 
MicroTrends Book Image
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on the New York Times' Bestsellers list. For more information about Microtrends, please visit www.microtrending.com.
 

MICROTRENDS

The small forces behind tomorrow’s big changes
By Mark J. Penn with E. Kinney Zalesne

“Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page.”
- Bill Gates

“The ideas in this book will help you see the world in a new way.”
– Bill Clinton

“It's not often that I read a book and every page is money! This book may have more ideas about what is going to be big in the next ten years than any I have ever read. You ought to get it.”
– Jim Cramer

   
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In The News

Penn Schoen Berland wins 2010 Politics Magazine Reed Award for Best Public Affairs Campaign
January 29, 2010
Mark Burles joins Penn Schoen Berland as Vice President
January 27, 2010
Matt Carter becomes new CEO of Burson-Marsteller UK
January 12, 2010
A More Social Future: How the Growth of Social Media will Impact Consumer Electronics
January 7, 2010
  More News >
PSB Green

PSB’s Green Brands Survey 2009
July 20, 2009

PSB Survey on Sustainability in the Recession
July 20, 2009

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