PSB and Campaign and Elections Magazine launch inaugural State of the Political Campaign Industry Survey

PSB Research collaborated with Campaigns and Elections magazine to survey their database of political consultants and vendors. Survey invitations were distributed by Campaigns and Elections over the course of fielding. Professional political consultants are defined as full or part-time professional political consultants or vendors to political consulting firms or candidates.

For more information, please check out this link at

Mike Chuter

PSB Names Mike Chuter Chief Executive Officer

NEW YORK, December 17, 2018 – PSB, a global research-based consultancy within BCW, announced today that Mike Chuter has joined the firm as Chief Executive Officer, effective immediately. Chuter is based in New York and reports to Donna Imperato, Global CEO of BCW. He is responsible for the global growth and development of the organization across its Corporate, Political, Media and Entertainment practices.

“Mike is exceptionally well-suited to lead PSB given his deep experience interpreting data through both analytical and creative lenses and in driving integrated communications programs rooted in analytics,” said Imperato. “Mike is the right person to help PSB advise on holistic creative communications solutions that leverage the firm’s industry-leading expertise in primary research and behavioral, social and other third-party data analysis.”

Chuter is a 25-year agency veteran who joins PSB from global social impact organization Thankful, which he co-founded in 2013, a one-half commercial enterprise, one-half social giving engine based in New York. Before that, he founded and spent 12 years with CUBED in Melbourne, Australia, providing business consultancy and marketing communications strategy and implementation for clients including ANZ Bank, Australia Post, Save the Children, Specsavers, Synergy Energy, TRUenergy and Federation University of Australia. In 2014, CUBED was sold to Publicis to create Publicis CUBED.

Before that, he spent three years as Head of Direct & Digital Marketing with M&C Saatchi in Melbourne managing clients including ANZ bank, Australia Post, Buena Vista Home Entertainment, CUB, National Pharmacies and TXU Energy. Prior to that, he spent five years with Ogilvy as Board Director of OgilvyOne and Operations Director of OgilvyInteractive in London.

“It’s an incredibly exciting time to be joining the great team at PSB,” said Chuter. “While data is a necessity for organizations today, the real power is in the insights. PSB partners with some of the most innovative global brands and organizations to deliver insights that spark creative transformation for clients with political, social and behavioral, brand and consumer challenges. I am hugely thankful to be given this opportunity.”

Chuter was awarded Australian Marketer of the Year by The Association of Data Driven Marketing and Advertising (ADMA) and CUBED was listed in BRW Magazine’s Fast Starters and Fast 100 in Australia.

He is a past board member of the ADMA, the Juvenile Diabetes Research Foundation (JDRF) and Comic Relief Australia. He is also a current advisor for JDRF International, One Earth Rising and is a mentor for incarcerated men and women through Defy Ventures.

About PSB

PSB is a full-service custom research and analytics consultancy that connects data-driven insights with human experience to solve clients’ most critical challenges. With a heritage in political polling, PSB brings the agility of campaign strategy to research and consulting across a range of industries, including technology, healthcare, financial services and entertainment. PSB is a member of the BCW Group of companies, which is a part of WPP (NYSE: WPP), the world leader in communications services. For more information, visit

# # #


This press release can be downloaded at

New C-SPAN/PSB Survey: American Attitudes about U.S. Supreme Court

  • 91% Say Supreme Court Decisions Affect their Lives
  • 69% Closely Following News About President Trump’s Nominee
  • 56% Say Supreme Court Justices Split on Political Grounds

One Week from Kavanaugh Confirmation Hearing:
New Poll Shows Continued Strong Public Support for Cameras in the Court

(For immediate release, August 28, 2018) As the Senate readies its consideration of a new Supreme Court Justice, a new poll suggests high public interest in the Court and strong understanding of the Court’s influence on our society.

C-SPAN asked research-based consultancy PSB ( to gauge public opinion among likely voters regarding our third branch of government. Over two-thirds of respondents follow news stories about the U.S. Supreme Court. In addition, according to the poll, they find the Supreme Court has an impact on their everyday lives, see the Supreme Court as partisan, and express an interest in a more transparent Court:

  • Nine in ten (91%) say “decisions made by the U.S. Supreme Court have an impact on their everyday life as citizens”
  • Over half (56%) say recent Supreme Court decisions demonstrate Justices are split into parties, similar to Republicans and Democrats in Congress
  • Just 28% think the Supreme Court “acts in a serious and constitutionally sound manner”
  • Nearly two-thirds (64%) favor television cameras in the Supreme Court and 71% agree that the Supreme Court should allow same-day release of audio recordings of its oral arguments if the Justices continue to block cameras in the courtroom.

Sixty-nine percent say they have been following the news in recent weeks concerning President Trump’s nominee to the U.S. Supreme Court. Just over a third (35%) could identify Brett Kavanaugh as President Trump’s pick; 65% could not. Thirty percent say they are closely following the news concerning the Kavanaugh nomination. In the poll, 39% support Kavanaugh’s confirmation to the Court, 35% oppose, and 26% have no opinion or don’t know.

Television news remains the top source of the public’s information about the Supreme Court, with nearly three quarters of those surveyed saying they get their information about the high court from TV. However, online media has now outpaced newspapers as the public’s second most popular information source for Court news—increasing nine percentage points from our 2017 survey (to 44% from 35%). Newspapers are now the public’s third most common source of Supreme Court news at 37%.

“Two in three American citizens who have an opinion think the U.S. Supreme Court is a partisan political body similar to Congress and those numbers are rising,” said Robert Green, Principal at PSB. “More Americans get their information on the High Court from TV and online media today than ever before. The easiest way to convey to the public that the Supreme Court takes its responsibilities seriously as a constitutional court would be to permit Americans to view the Court oral arguments unfiltered through TV or online.”

The C-SPAN/PSB survey tested public opinion on other Supreme Court-related issues, such as diversity, stare decisis, whether the Constitution is a living document, Senate rules on voting for Justices, and term limits for Justices.
See what the public thinks –as well as which current Supreme Court Justice is most correctly identified and which case is most commonly named — in the complete poll results here:

Watch live coverage of the confirmation hearings on the C-SPAN Networks beginning September 4, 2018.


PSB ( conducted online interviews from August 13-15, 2018 among n=1,000 U.S. likely voters. The margin of error for this study is +/- 3.10% at the 95% confidence level and larger for subgroups. Some percentages may add to more or less than 100% due to rounding.

About C‐SPAN

Created by the cable TV industry and now in nearly 100 million TV households, C‐SPAN programs three commercial-free public affairs television networks; C‐ SPAN Radio, heard in Washington D.C., at 90.1 FM and available as an App; and, a video‐rich website offering live coverage of government events and access to the vast archive of C‐SPAN programming.

About PSB

PSB is a global strategic communication advisory rooted in the science of public opinion that specializes in messaging and strategy for blue-chip political, corporate, and entertainment clients. For over 40 years, PSB has provided actionable insights and advice to help client win in highly competitive situations. PSB serves Fortune 100 corporations and has helped elect more than 30 presidents and prime ministers around the world. PSB is a part of Y&R and WPP. Visit

PSB & NACS win Four Pollie Awards for Public Affairs

PSB & NACS win Four Pollie Awards for Public Affairs

American Association of Political Consultants (AAPC) recognizes
PSB with three “Gold” Pollies for exceptional work on behalf of NACS

For Immediate Release – April 16, 2018

WASHINGTON DC – PSB is proud to announce that it has been awarded three Gold Pollie Awards in the Public Affairs category, the industry’s highest honor bestowed upon political consultants at the national and international level. For their research-based work on behalf of NACS (National Association of Convenience Stores) that helped successfully defend swipe fee reform, the PSB team was recognized with the Gold Pollie Award for Best Newspaper Campaign (Public Affairs), the Gold Pollie Award for Best Use of Radio (Public Affairs), and the Gold Pollie Award in the category of Full Page Newspaper. In addition, the PSB team was recognized with a Silver Pollie in Full Page Newspaper category.

The Pollie Awards (Pollies) are bipartisan honors annually awarded by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.” A “Gold” Pollie is the highest level awarded; other contenders in the categories won Silver and Bronze.

Lyle Beckwith, Senior Vice President of Government Relations, is credited with establishing and leading the all-star Pollie-winning team, which includes PSB Principal Robert Green and PSB Senior Strategist Adam Rosenblatt, Roy Fletcher, Marius Penczner, and Jay Ragsdale.

Earlier this year, the NACS/PSB team received similar high praise and recognition in the form of three Reed Awards from Campaigns & Elections magazine, including “Best Public Affairs Campaign”, “Best Radio Ad – Public Affairs”, and “Best Television Ad – Public Affairs.”

These awards recognize the successful NACS campaign in 2017 that defended swipe fee reform. Last year, some in Congress sought to overturn bipartisan reforms that had saved consumers and Main Street merchants over $40 billion dollars. NACS led the effort to defend swipe fee reform, guided by PSB research-based strategy, message, and creative, which included a coordinated campaign of print, digital, radio, and TV ads. As a result of the campaign, opponents in Congress backed down and swipe fee reform was saved – a massive win for merchants and consumers.

ABOUT PSB: PSB provides cutting-edge research and insights that help the world’s most admired brands solve their most critical challenges. PSB brings together lessons from the campaign trail and the boardroom to yield a competitive mindset that is fast and focused on winning. Rooted in the science of public opinion and advanced analytics, PSB specializes in providing messaging and strategic guidance for blue-chip political, corporate, technology, healthcare, entertainment, and government/public sector clients. Learn more at

ABOUT NACS: NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries. Learn more at




Dr. Sarah Evans Joins PSB as Vice President

PSB is proud to announce the hire of Dr. Sarah Evans, Vice President, as of September 2017. Sarah brings strategic and technical direction to the execution and extension of PSB’s qualitative and formative research offerings and to growth strategies in the federal space. Notably, Sarah provides leadership to multi-year, large-scale formative research efforts supporting the development of a national social marketing campaign for the U.S. Census Bureau – one of the most extensive efforts of its kind in U.S. history.

“Led by social science practitioners and backed by the tremendous communications talent of the WPP network, PSB is uniquely positioned to deliver measurable outcomes via research-informed messaging,” Sarah said. “It’s the application of our deep expertise in human behavior and of boundary-pushing, custom research that sets us apart and resonates so strongly with my identity.”

With special interest in risk communication and health decision-making, Sarah has conducted the majority of her past work in partnership with advertising agencies and more than a dozen federal clients with related missions – the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Department of Defense to name a few. As such, she brings to PSB a wealth of specialized experience in federal marketing and research. Sarah’s recent efforts have focused on tobacco use disparities, substance abuse prevention, chronic disease management, prescription drug advertising, nutrition, and reproductive health.

Across her past engagements, Sarah has demonstrated research as a powerful tool for enhancing the pivotal role of message strategy, design, and evaluation in inspiring behavior and policy that improves lives. “Bringing that value to the Government and to causes our talented teams are passionate about is a priority for PSB,” she said. “This is a high-energy and quickly growing group of diverse problem-solvers who are defining the space in which creativity and data become seamlessly intertwined. We’re all excited about what we’re building together, and that’s what it is all about.”

Prior to joining PSB, Sarah developed and directed a behavior change communication and research practice area at Fors Marsh Group. Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland. She is based in Washington, D.C.

To learn more about our public sector work and mission, connect with us at