American Association of Political Consultants (AAPC) recognizes
PSB for exceptional work on behalf of NACS
For Immediate Release – April 16, 2018
WASHINGTON DC – PSB is proud to announce that it has been awarded two Gold Pollie Awards in the Public Affairs category, the industry’s highest honor bestowed upon political consultants at the national and international level. For their research-based work on behalf of NACS (National Association of Convenience Stores) that helped successfully defend swipe fee reform, the PSB team was recognized with the Gold Pollie Award for Best Newspaper Campaign (Public Affairs) and the Gold Pollie Award for Best Use of Radio (Public Affairs).
The Pollie Awards (Pollies) are bipartisan honors annually awarded by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.” A “Gold” Pollie is the highest level awarded; other contenders in the categories won Silver and Bronze.
Lyle Beckwith, Senior Vice President of Government Relations, is credited with establishing and leading the all-star Pollie-winning team, which includes PSB Principal Robert Green and PSB Senior Strategist Adam Rosenblatt, Roy Fletcher, Marius Penczner, and Jay Ragsdale.
Earlier this year, the NACS/PSB team received similar high praise and recognition in the form of three Reed Awards from Campaigns & Elections magazine, including “Best Public Affairs Campaign”, “Best Radio Ad – Public Affairs”, and “Best Television Ad – Public Affairs.”
These awards recognize the successful NACS campaign in 2017 that defended swipe fee reform. Last year, some in Congress sought to overturn bipartisan reforms that had saved consumers and Main Street merchants over $40 billion dollars. NACS led the effort to defend swipe fee reform, guided by PSB research-based strategy, message, and creative, which included a coordinated campaign of print, digital, radio, and TV ads. As a result of the campaign, opponents in Congress backed down and swipe fee reform was saved – a massive win for merchants and consumers.
ABOUT PSB: PSB provides cutting-edge research and insights that help the world’s most admired brands solve their most critical challenges. PSB brings together lessons from the campaign trail and the boardroom to yield a competitive mindset that is fast and focused on winning. Rooted in the science of public opinion and advanced analytics, PSB specializes in providing messaging and strategic guidance for blue-chip political, corporate, technology, healthcare, entertainment, and government/public sector clients. Learn more at www.psbresearch.com
ABOUT NACS: NACS advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and has sales that are 10.8% of total U.S. retail and foodservice sales. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries. Learn more at www.convenience.org