Dr. Sarah Evans Joins PSB as Vice President
PSB is proud to announce the hire of Dr. Sarah Evans, Vice President, as of September 2017. Sarah brings strategic and technical direction to the execution and extension of PSB’s qualitative and formative research offerings and to growth strategies in the federal space. Notably, Sarah provides leadership to multi-year, large-scale formative research efforts supporting the development of a national social marketing campaign for the U.S. Census Bureau – one of the most extensive efforts of its kind in U.S. history.
“Led by social science practitioners and backed by the tremendous communications talent of the WPP network, PSB is uniquely positioned to deliver measurable outcomes via research-informed messaging,” Sarah said. “It’s the application of our deep expertise in human behavior and of boundary-pushing, custom research that sets us apart and resonates so strongly with my identity.”
With special interest in risk communication and health decision-making, Sarah has conducted the majority of her past work in partnership with advertising agencies and more than a dozen federal clients with related missions – the Food and Drug Administration, the Centers for Disease Control and Prevention, and the Department of Defense to name a few. As such, she brings to PSB a wealth of specialized experience in federal marketing and research. Sarah’s recent efforts have focused on tobacco use disparities, substance abuse prevention, chronic disease management, prescription drug advertising, nutrition, and reproductive health.
Across her past engagements, Sarah has demonstrated research as a powerful tool for enhancing the pivotal role of message strategy, design, and evaluation in inspiring behavior and policy that improves lives. “Bringing that value to the Government and to causes our talented teams are passionate about is a priority for PSB,” she said. “This is a high-energy and quickly growing group of diverse problem-solvers who are defining the space in which creativity and data become seamlessly intertwined. We’re all excited about what we’re building together, and that’s what it is all about.”
Prior to joining PSB, Sarah developed and directed a behavior change communication and research practice area at Fors Marsh Group. Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland. She is based in Washington, D.C.
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