Brian Smith is Vice President at PSB Research. He consults with PSB’s technology clients to solve business challenges in cloud and enterprise computing. Mr. Smith has led a wide range of research initiatives including product value prop, positioning, and messaging; customer segmentation; policy work on corporate security and data sovereignty; competitive strategy; and new product development. He specializes in technical and commercial audiences, including corporate business decision makers, IT decision makers, IT implementers, and developers.
Mr. Smith brings over 20 years of global experience in marketing and business strategy, enterprise IT, and management consulting. Prior to PSB he defined marketing and business strategy for Microsoft and Deloitte Consulting in Seattle and led IT engineering at ABN AMRO and ING Barings in New York.
Mr. Smith holds a MBA in international business from the University of Chicago Booth School of Business and a BA from Whitman College.