Senior Vice President, Global Head of Qualitative Research
Char Popp is a veteran in strategic research and marketing strategy, having worked both in-house and as adviser to the technology industry for nearly 20 years. Her expertise lies in qualitative research where she has been responsible for driving customer, product and market strategy across a broad range of clients and industries via new methods and new research modes – including facilitated co-creation and product design sessions – all with a focus on end results that drive business impact.
Prior to joining PSB, Char was Partner for the Qualitative Services practice of Schireson Associates and served in a variety of business and marketing roles, first at HP and then Microsoft. She holds a BA in Theatre from Baldwin Wallace College, and an MBA from the University of Washington Foster School of Business.