Eric Knoben is a Vice President in the Seattle Office of PSB. Joining the PSB team from Intel in 2009, Eric’s knowledge and passion for strategy within the tech vertical drives insight for a variety of clients, including wireless carriers, OEMs, and ingredient tech brands, while deeply embedded with Microsoft teams like Surface and Windows. His audience experience spans both the pulse of small business and the mindset of a consumer shopper, partnering with engineering to imagine product, design features, and construct SKUs, while guiding marketing on segmentations, message development, and competitive positioning. Eric graduated Summa Cum Laude from the University of Washington’s Foster School of Business with a B.A. in Business Administration and Marketing.