Heather Sajeski has been with Penn Schoen Berland since 2001. She has a wide range of experience supervising hundreds of international and domestic studies using methodologies such as message testing, corporate reputation assessment, brand positioning, focus groups and visual testing.
She served as one of the key directors on the Microsoft team for several years, working on a wide range of projects including a major international corporate messaging and repositioning study which set the standard for messaging studies at Microsoft and culminated in the creation of the Realizing Potential campaign. PSB won the 2004 ARF David Ogilvy Award for Microsoft’s Realizing Potential Campaign.
Heather has managed high-level projects for a wide range of corporate clients, particularly in the consumer product and food industry. She also works on communications strategy for non-profit and public affairs clients, for whom she has provided consulting on crisis responses, re-branding initiatives, newsmaker campaigns, and product roll-outs. She currently serves as the day to day client lead for Fannie Mae, working on the National Housing Survey and the Mortgage Lender Sentiment Survey. She also leads PSB’s relationship with Citibank on their influencer tracking program.
In addition to her work with clients, Heather has developed and continues to lead PSB’s training initiative – PSBSmart. PSBSmart focuses both on getting new employees up to speed during the on-boarding process as well as giving employees the skills they need to become trusted advisors.
Heather graduated cum laude from the George Washington University, with a BA in International Affairs and a minor in Economics.