Head, Healthcare Global
Jonathan Kay is head of Penn Schoen Berland’s Healthcare Practice.
An expert on medical market research, communications, and branding, Jon came to PSB specifically to build the practice, and works with a variety of clients in the space out of the Washington, D.C. office. Prior to joining PSB, Jon was responsible globally for the brand and communications practice at Kantar Health, formerly TNS Healthcare, where his responsibilities included strategic planning as well as business and product development.
Previously, Jon was President or Chief Operating Officer of various business units within TNS Healthcare’s US organization. Before joining TNS, Jon was President and co-Founder of Jstreetdata.com, Inc., an innovator in online medical market research. This venture-backed start-up was acquired by the InterPublic Group in 2002, by TNS in 2003, and by WPP in 2008.
Before founding Jstreetdata, Jon worked at Covance — a leading contract research organization — as a consultant to executives and senior management in the life sciences industry. At Covance, he produced reimbursement positioning strategies, market assessments, launch plans, pricing studies, and financial selling models. He also designed and managed free-drug programs for the underinsured and trained sales forces in reimbursement economics.
Jon is co-author of The Managed Care Resource Guide for the Biotechnology Industry Organization (BIO) and its members, which he published while at Covance. He began his career while in graduate school, working as an analyst at Genzyme Corporation to produce a launch plan for a biologic used in the management of Thyroid cancer.
Jon received a Bachelor of Arts in Government from Cornell and a Master in Public Policy from the John F. Kennedy School of Government at Harvard.