Lauren Vincelli is a Vice President of Penn Schoen Berland, New York. Lauren utilizes a range of qualitative and quantitative methodologies to identify the strategies that most effectively advance clients’ agendas in an increasingly competitive and digital environment.
She has worked for both research and consulting firms, and has built the research practices in two public relations firms, giving her unique perspective on the execution of brand development, strategic messaging campaigns, product and category launches, thought leadership and crisis communications. In addition to working on two prominent public opinion polls, Lauren has also developed and conducted many successful thought leadership programs, which have garnered client visibility on network television and in The Wall Street Journal, The New York Times, Forbes, Yahoo! Finance, The Huffington Post and more.
Prior to joining PSB, Lauren headed the research team at RF|Binder Partners, was Vice President of Research & Insights at Cohn & Wolfe, Executive Vice President at Gotham Research Group, Vice President at FTI Consulting, and Research Coordinator at the Eagleton Institute of Politics.
Lauren graduated with honors from the Rutgers University, where she double-majored in Women’s & Gender Studies and Spanish.