Robert Green is a Principal at Penn Schoen Berland. His expertise is developing research-based messaging strategies for political, corporate, and trade association clients. He helped pioneer the use of various proprietary competitive testing techniques.
Mr. Green won the 2010 Reed Award for “Best U.S. Public Affairs Campaign” for his work in crafting a research-based communication campaign that led to the passage of interchange (swipe) fee reform.
Robert’s clients include the Washington Post, US Airways, Verizon, The Home Depot, Alcatel-Lucent, the National Association of Convenience Stores, and the National Retail Federation. Mr. Green also works closely with many of the nation’s best known advertising, public relations and lobbying firms, such as Burson-Marsteller, Hill & Knowlton, and Quinn-Gillespie.
In recent years, Robert has conducted a series of studies on behalf of C-SPAN about public attitudes toward the U.S. Supreme Court. He has appeared on the network several times and his writings about the high court have been published in The Hill and the Wall Street Journal.
Mr. Green has written extensively on middle class and “values” issues and Democratic Party messaging in a series of essays in The Polling Report. A cum laude graduate of University of Kansas, Robert took Honours in British History at the University of Aberdeen, Scotland. He was originally trained in survey research at the Eagleton Institute of Politics at Rutgers.