In 2008, we conducted our third Green Brands Survey in the US and UK, and our first survey on green attitudes in China. Both studies were produced in partnership with Landor Associates and Cohn & Wolfe. Please click on image for larger view. You can also download the presentation deck for Green Brands 2008 here, the presentation deck for Green Brands China 2008 here, and a fact sheet about Green Brands China 2008 here.
In China, 73% plan to purchase green products that are used around the house in the next year.
74% of Americans say that it is important to them that the products they buy reflect their personal values.
93% of Chinese say that they make a conscious effort to purchase environmentally products and services.
94% of British people say that companies use too much material on packaging, and 57% say that they consciously purchase products that use less packaging to reduce waste.
