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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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How We Do It
 


 
In-Field Auditing
 

In partnership with VeriTES, a PSB company, we maintain a geographically-dispersed data-gathering Field Force exceeding 50,000 researchers, mystery shoppers and compliance auditors in all 50 states and territories, and Canada as well.
                                        
Our Field Force deploys rapidly and efficiently to gather crucial real-time information which our retail and political clients use to calibrate and improve their marketing or messaging initiatives, and make strategic decisions with whatever their field.

Research field teams obtain and report information about the implementation of marketing strategies, operations and customer services. They also conduct exit polls and onsite intercepts, as well as gather petition signatures.

Our sophisticated fielding system allows us to immediately deploy the right-sized team of professionally-trained representatives to conduct mystery shops, onsite intercepts, petition signature gathering, in-field auditing of marketing and operations compliance.

Our proprietary, custom-built database segments our Field Force by significant criteria and demographics including:

Age
Gender
Geographic Location
Experience Level
Political Party Affiliation

Automated and comprehensive, our fielding system ensures that projects are completed rapidly and with utmost attention to detail.

PSB's partnership with VeriTES ensures that all parts of a campaign, from initial research through monitoring, are executed at the highest-level and can be adjusted to meet constantly changing environments.