Recent research shows that what marketers value most in an agency partner is strategic audience insight. That’s where Proof Integrated Communications comes in. Proof IC is a joint venture of Penn Schoen Berland's advertising unit PSBcreative and Burson-Marsteller's Marsteller advertising division. Proof IC specializes in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients.
ProofIC is a fully integrated agency founded on the idea that truly effective creative solutions spring from deep insights about the target audience—insights grounded in evidence and transformed into powerful communications by the use of compelling visual, verbal, and multimedia techniques.
Our method is simple: we uncover the right messages and identify the critical nuances, both rational and emotional, that will drive the attitude and behavior shifts our clients need to succeed.
Only then do we begin creative execution. In this way, the work is informed by something more than instinct and experience—it’s based in truth.
Through broadcast and print advertising, production and design, and live and interactive experiences, we create integrated communications programs that are rooted in factual evidence. Communications that produce the kind of results that clients are looking for today.
For more information, please visit www.proofic.com.
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