Today, most companies are facing an explosion of information: customer service call logs, B2B engagement reports, satisfaction surveys, focus group notes, blogs and Internet comments. The data is usually spread out across your organization and stuck in myriad different filing cabinets. The result is a perfect mess: a huge amount of valuable information and no easy way to capture, structure or leverage it.
To help companies deal with the explosion of information, Penn Schoen Berland developed Audience Insight Aggregation (AIA), a solution that allows companies to analyze structured and unstructured data together, producing insights that improve brand perception and grow market share.
AIA gives companies a way to organize and analyze behavioral, transactional, attitudinal and other information collected from customers, partners and other audiences through surveys, call center notes, focus groups, emails, Internet reviews, blogs and more. By providing a holistic solution for capturing, integrating and leveraging information, AIA gives companies the actionable intelligence they need to win.
AIA offers advantages over traditional methods for evaluating data in research design, data storage, analysis, and reporting:
PSB can conduct primary and secondary research, evaluate existing information, or perform some combination of the two, ensuring coordination across research modules and other data sources.
PSB’s robust analytical tools allow for consistent and forward-looking analysis across data sources and trends over time.
All data is stored in a single, searchable data repository that supports real time access to information and easy dissemination of insights to relevant constituents.
The solution is scalable and extensible, so it can grow with companies to support new research, information and organizational needs.
Audience Insight Aggregation is another example of PSB’s innovative research and technology approach, which goes beyond data to give clients the strategic insights they need to beat the competition. To find out more, contact Beth Lester at blester@ps-b.com.
