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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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How We Do It
 


 
Competitive Brand Positioning
 

From the boardroom to the ballot box, outcomes depend on organizations’ brand strategies, as well as on those of their competitors.  Yet many organizations fail to think systematically about how rivals will react to their plans – and traditional market research generally fails to take full account of what the competition is doing and saying. 

PSB thinks about positioning differently.  For us, there is no general positioning – there is only competitive positioning.  We approach positioning this way because in the end, whether you’re in a political or corporate campaign, if you’re not winning, you’re losing.

Our innovative process enables us to create a positioning for our clients that wins.  Using advanced research techniques, we actually simulate the real world environment to game out your company’s best potential case against your competition’s best case.  The result is a differentiated positioning in the market that will win you image, equity, market share, and sustainable competitive advantage.