Elites are often the earliest indication of where public opinion will go in 12-18 months. They are the critical group many clients should influence to change “opinion” before it ever becomes “public opinion”.
In many situations, by the time an issue or viewpoint reaches the general public or consumer audience, it’s already beyond the control of traditional communications efforts. To help our clients navigate this reality, Penn Schoen Berland has developed particular expertise in assessing what elites are thinking, and determining how to influence their views, through market research and communications.
And we are able to develop these elite strategies because we have an entire fielding unit dedicated to reaching specialist, elite audiences including:
If you want to monitor and influence an elite group such as CMOs or CFOs, PSB has the experience, fielding expertise, and tailored approaches to do it.
In summary, we provide organizations with a crisis management process that helps them get through the toughest of storms, and recover from them as quickly as possible.
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