At Penn Schoen Berland, we believe that qualitative research should include both traditional focus groups and a range of innovative approaches. Our techniques combine new technology with approaches developed during political campaigns, making them more informative and precise than traditional approaches. We have vast experience using our ground-breaking methodologies to conduct and moderate qualitative interviews with every kind of audience, from the general public to hyper-elite stakeholders and consumers.
We have in-house capabilities for fielding qualitative in whatever is the most appropriate way for the audience and learning needs, whether tradition focus groups, one-on-one phone interviews, online focus groups, or intercept interviews.
Here are just some of our innovative qualitative techniques:
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