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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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How We Do It
 


 
Video Game Strategy
 

In the fast-growing video game industry, we have created a proprietary process that infuses consumer feedback into game development, marketing and demand planning decisions. Our work spans from new game concept and positioning studies, to segmentation, creative testing, playability, tracking and sales forecasting. 
                                                      
Our research always speaks to the three pillars of a successful video game launch: Playability, Marketability, & Planning.

Playability: PSB's playability work ensures that a game delivers a compelling experience that resonates with consumers, both in its gameplay and marketing,
Marketability: Our integrated approach to a game's Marketability helps inform and optimize its communication stage at every stage of development.  Our insights ensure that every marketing communication has a compelling message and drives sales.
Planning: We conduct brand and industry tracking research for many of our clients to keep their franchises relevant, provide sales forecasts, and measure the efficacy of ad campaigns.