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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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What We Do
 


 
HealthCare
 

PSB's Healthcare Practice tackles the full spectrum of communications issues for organizations in the Healthcare sector, serving a wide range of healthcare clients with a full suite of proprietary communications consulting tools, as well as industry-specific disease knowledge and access to key Healthcare stakeholders.

We provide some of the most prominent global healthcare organizations and brands with research and consulting, including projects such as:

Positioning & Segmentation
Communications Strategy
Brand Tracking & Management
Crisis Management
Corporate Reputation
Corporate Strategy
Go/No-Go Decisions for Licensing & Acquisition and Pipeline Management

PSB also provides regular thought leadership on issues that are germane to the industry. In 2009, our National Healthcare Survey was presented at the TEDMED conference on the future of healthcare and received prominent coverage. We also published a major poll on American attitudes towards healthcare reform, in partnership with the National Journal and AARP. Another poll, released by the United States Preventative Services Task Force, investigated women's response to the new guidelines for breast cancer detection. And our work for the Biotechnology Industry Organization found that biotech innovators thought the Therapeutic Discovery Project would have a positive impact on U.S. biotechnology competitiveness.

We understand the unique challenges individual healthcare organizations face and draw from our experiences in different therapeutic categories, including Allergy, Biologics, Cardiology, Central Nervous System, Dermatology, Oncology, Ophthalmology, Pain management, Respiratory, and Women’s Health.  Particular Healthcare topics we have researched include Digital HIT and TeleHealth, Payer Markets, Personalized Medicine and Biosimilars.

PSB's market-leading research techniques in focus groups, in-depth interviewing, and quantitative surveying allow us to collect data and gain insights from all the key stakeholders in the healthcare industry. We can reach out across the full spectrum, from Providers and Payors to Patients and Patient Advocacy Groups.

PSB's Healthcare Practice has the combination of innovative research techniques, access to opinion-formers and deep industry knowledge which makes us uniquely qualified to provide Winning KnowledgeT for all of your organization's communications challenges.

For more information, please contact Jonathan Kay, Head of Healthcare Practice and Senior Vice President.