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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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What We Do
 


 
Media and Entertainment
 

Our Media and Entertainment Group applies the best methods from political polling and innovative survey techniques to help companies find and grow audiences. Founded in 2001, it has quickly risen to the forefront of the global entertainment research industry. Our clients include most of the major magazine publishers, motion picture studios, and video game publishers – the titles consumers choose every day. We are dedicated to providing strategic research and advice to ensure that the firms we engage with win their daily “elections”  at the newsstand, box office and video game store.  
                            
Pioneers in magazine cover testing, we conduct comprehensive visual and editorial research for the world’s leading publishing companies. We are now the worldwide leader in magazine cover research, and over 40 of the best-selling titles rely on our methodology. Our proprietary techniques help magazine editors make tough editorial choices, ensuring that covers and interior content will satisfy subscribers and have the greatest possible impact on newsstand sales.

In Hollywood, we work with most of the major studios to apply cutting-edge techniques that are revolutionizing movie research. Our work includes script-based positioning, audience segmentation, creative execution testing, competitive release testing and long-lead box office forecasting. These tools help studios maximize the reach and effectiveness of their marketing investments.

In the fast-growing video game industry, we have created a proprietary process that integrates consumer feedback into game development, marketing and demand-planning decisions. We work with video game publishers on all aspects of the production and marketing process, including game concept and positioning studies, audience segmentation, creative testing, playability, tracking and sales forecasting. Our customized dashboards give clients a way to track a game’s performance in real-time, which allows them to make better-informed development and marketing decisions.

To give our clients an additional edge, we have built the largest online normative database of magazine covers, movie concepts, posters, trailers, and TV ads and video game titles, concepts, packages, and TV ads in the industry. Our robust databases allow us to benchmark campaigns for success and provide real-world forecasting that informs all of our consultation and analysis.

Combining the best methodologies from political polling and high-level analysis with fast, agile, and cutting-edge online research, PSB’s Media and Entertainment Group is uniquely qualified to provide the Winning Knowledge™  for your next entertainment marketing campaign.