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Forbes Top Brands

Forbes Top Brands
PSB partnered with Forbes Magazine to provide a unique view of how Brand Purpose impacts consumer perceptions of leading brands.

PSB Poll

The New American Manufacturing Sector:
Findings From a Nationwide Quantitative Poll.


A PSB survey of cancer patients
A PSB survey of cancer patients for the Coalition to Prevent Deep Vein Thrombosis reveals low awareness of increased risk for fatal condition.

Pollie Award

Pollie Award
PSB has been recognized by The American Association of Political Consultants (AAPC) with a Silver “Best in Show” Pollie for the category of Public Affairs Campaign as well as a Bronze Pollie for “Nationwide Public Affairs Radio campaign.”

PSB Brands

Green Brands Survey 2011
Since 2006, Penn, Schoen & Berland has partnered with our WPP sister agencies Landor Associates and Cohn & Wolfe to survey consumers on their perceptions of the rapidly evolving "green" space with this Green Brands Survey.

 
 
 
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What We Do
 


 
PSB Tracking Plus
 

Most tracking studies repeat the same questions every month or quarter and provide a basic assessment of a company’s standing. In typical tracking, most resources are dedicated to data collection and third-party administration, and very little useful insight is gained. 
                                        
Tracking Plus up-ends that paradigm. Tracking Plus leverages Penn Schoen Berland’s strength in strategic insight to give clients real insight for their tracking dollar – not just a binder full of numbers. Our cost-effective system helps clients redirect the money they’ve historically spent on data collection and project management into design and analytics.  

Tracking Plus helps companies achieve the higher level of business analytics needed to win in a competitive marketplace. PSB works as a strategic partner throughout the tracking process, and our solution offers improvements in operations, sampling and deliverables.

Characteristic

Traditional Tracker

PSB Tracker

Operations

Slow and cumbersome; majority of money is spent collecting and managing vendors

Agile and nimble; redirects budget to more efficient test design permitting more focus on analysis and insights

Quality

Typically companies check the panel companies, report back on # of interviews based on # of signups they have

Extensive QC ensures quality throughout process and maximizes number of quality responses –  not just number of possible responses

Analysis and Reporting

Reams of data, more information provided than can be absorbed

Dynamic reporting of market insights aligned against key business questions and priorities, allowing tracking to effectively inform decisions

Benefits

Validate decisions that have already been made

Advanced design, operation, and reporting principles position us to answer forward-looking critical business needs to achieve objectives and financial targets

 

 

 

PSB has more than 30 years of experience implementing tracking solutions around the world, and we know how to reach challenging audiences, including special consumer groups, corporate executive and technology elites. What makes PSB’s Tracking Plus different is the level of insight we provide – it’s what we call Winning Knowledge™.