Donald A. Baer
Don Baer is Chairman of leading global communications agency BCW (Burson Cohn & Wolfe) and Chairman of the research firm PSB, both WPP, Inc. companies. From 2012 – 2018, he was Worldwide Chair and CEO of Burson-Marsteller and a member of the firm’s senior leadership since 2008. He has led client engagements in every sector and part of the world, especially for top technology, communications, media, consulting and financial services businesses. From 1998 – 2007, Don was Senior Executive Vice President for Strategy and Development at global media company Discovery Communications, home of the Discovery Channel and media properties in 170 countries. From 1994 – 1998, he was an Assistant to the President and senior adviser for President Bill Clinton, serving as White House Communications Director, Chief Speechwriter and Director of Speechwriting and Research. Before working in the White House, Don was a journalist at U.S. News & World Report and The American Lawyer as well as a media lawyer in New York City. He currently serves as Chair of the Board of Directors of PBS and a member of the Meredith Corporation Board of Directors.