Judd Serlen

Senior Vice President


Judd Serlen is a Senior Vice President and Managing Director and President of PSA Interviewing at PSB, Denver office.

With almost two decades of experience in the field of market research, Judd has developed an expertise in nearly all aspects of survey design, fieldwork and study implementation, data collection and analysis, as well as statistical analysis. Since joining the firm in 1996, Mr. Serlen has pioneered new standards and practices in the firm’s Research Operations to increase efficiency and expand PSB’s ability to offer a wide range of state of the art analysis and research products in uniquely short time frames.

During his tenure, Mr. Serlen has overseen every aspect of operations in the company and has worked on many of the corporate and political studies conducted by the firm, including projects for former President William Clinton (D), Hillary Rodham Clinton (D), Jon Corzine (D), Mayor Michael Bloomberg (NY), Microsoft, KPMG, Ernst and Young, Arthur Andersen, Coca-Cola, Applica, Merck, Pfizer, Ford, Texaco, Caltex, BP-Amoco, RIM Blackberry, AT&T, Verizon, Qwest, America Online, Las Vegas Tourism Board, the Democratic Leadership Committee, and specialized segmentation for the Democratic National Committee.

Judd is a 1993 graduate from the University of Pennsylvania, where he received his Bachelor of Arts degree in the Biological Basis of Behavior. He has a Masters Degree in the field of Psychology from The Graduate Faculty of the New School for Social Research in New York City in 1996.