Kate Whittle is a Vice President in the Seattle Office of PSB. Since joining PSB in 2011, Kate has driven impactful strategy insights that span from early product conception and engineering design through audience targeting, segmentation and optimization to capturing a competitive advantage in positioning and messaging. Her passion for research coupled with deep consultative experience bring strategy to life for clients with actionable recommendations. She focuses largely in the tech sector with strong industry experience in software, apps, and AI. Kate graduated from the University of Washington’s Foster School of Business with a B.A. in Business Administration and Finance.