Michael is a Vice President based in Dallas, TX. Using qualitative and quantitative research, Michael provides clients with actionable insights that give them a competitive edge. During his time at PSB, he has worked with leading brands in the financial, education, energy, and technology sectors. Drawing from his professional and educational experience, he develops customized research programs designed to develop strategic marketing, branding, and messaging strategies for clients in highly complex markets. From in-depth individual interviews and focus groups to telephone, online, and mixed mode surveys, Michael utilizes the appropriate scientific methodologies to deliver actionable results to clients, maximizing their return on investment.
Michael holds a Master’s Degree in Political Management with a focus in public opinion research from The George Washington University and a Bachelor of Arts in Political Science from the University of Florida.