Senior Vice President
Nick Crofoot is a Senior Vice President of PSB, based in the firm’s Denver office.
Since joining PSB in 2006, Nick’s focus has been on conducting innovative, strategic research that helps his clients answer their most challenging marketing questions and make informed decisions about brand positioning, corporate reputation and messaging.
Nick has a wide range of expertise in research methodologies, both qualitative and quantitative, and in analytical techniques including factor, cluster, regression, conjoint and derived importance analyses, max-diff scaling, projective qualitative exercises and online qualitative methodologies.
During his tenure at PSB Nick has had extensive experience managing both international and domestic projects, for some of the leading brands in the financial services, technology, agribusiness, education, footwear and apparel, and retail sectors. His clients have included MetLife, Fannie Mae, Thomson Reuters, Dell, CenturyLink, and Archer Daniels Midland Company, among many others.
Nick is a graduate of Dartmouth College where he earned a B.A. in Psychological and Brain Sciences.