Dr. Sarah Evans
Sarah Evans is Vice President of Qualitative Research, providing strategic and technical direction to the execution and extension of PSB’s qualitative research offerings. Bringing to the firm nearly a decade of experience in federal marketing and research specifically, Sarah also provides leadership to multi-year, large-scale formative research efforts supporting the development of a national campaign for the U.S. Census Bureau and to related growth strategies.
Prior to joining PSB, Sarah developed and directed a behavior change communication and research practice area at Fors Marsh Group. Sarah’s past work has demonstrated research as a powerful tool in enhancing the role of message strategy, design, and evaluation in inspiring behavior and policy that improves lives.
Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland.