Dr. Sarah Evans

Vice President

Sarah Evans is Vice President of Qualitative Research, providing strategic and technical direction to the execution and extension of PSB’s qualitative research offerings. Bringing to the firm nearly a decade of experience in federal marketing and research specifically, Sarah also provides leadership to multi-year, large-scale formative research efforts supporting the development of a national campaign for the U.S. Census Bureau and to related growth strategies.

Prior to joining PSB, Sarah developed and directed a behavior change communication and research practice area at Fors Marsh Group. Sarah’s past work has demonstrated research as a powerful tool in enhancing the role of message strategy, design, and evaluation in inspiring behavior and policy that improves lives.

Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland.