Stanley Kwon is Vice President at PSB based in the San Francisco Bay Area.
Stanley brings fifteen years of experience in business strategy and insights in the online media and technology space. Most recently, Stanley held a role at Electronic Arts as Global Director of Publishing Strategy & Analysis where he was responsible for long range product portfolio planning and guiding go-to-market strategies. Prior to Electronic Arts, Stanley was the Vice President of Strategy & Operations at CBS Interactive and where he also held roles leading business intelligence and research teams for the Tech, Games, and Media divisions. Stanley was also a founding member of the PSB Los Angeles office in 2006 where he led a range of research initiatives for the interactive media industry.
Stanley’s experience spans a wide range of strategic and analytical disciplines such as quantitative and qualitative research methodologies, predictive analytics, advertising effectiveness, segmentation, strategic planning, and business analytics.
Stanley graduated from Carnegie Mellon University with a major in Social & Decision Sciences.