Senior Vice President
Tammy Kaneshige joined PSB in May of 2013, bringing over twenty years of experience in technology marketing and business strategy. Tammy has managed numerous complex research programs while at Microsoft, across numerous products and business groups. She brings over five years of experience in Microsoft Office market research, including customer segmentation, naming, SKU & pricing development, feature prioritization, campaign positioning and message ideation and development.
Tammy has a deep understanding of marketing communications across audiences and channels and she understands how research works to inform the marketing process and can distill key learning into business strategies that align to business goals. She has experience across a mix of audiences and channels, including IT Pro and Tech Influencer, Developer and Consumer.